CAMPAIGN OVERVIEW · 4 WEEKS
World Cup 2026
Campaign
28 Days
$18.5M WC Volume
⚡
Conversion quality: signup-to-trader conversion climbed from 24% in mid-June to 53% in early July, with full-funnel attribution tracking now capturing conversions previously lost at sign-in. $18.5M total WC volume across 4 weeks, peaked at 40% of all Hyperliquid WC volume
Total Visitors
70,571
CAMPAIGN TOTAL
Total Signups
5,530
CAMPAIGN TOTAL
Total Depositors
697
12.6% OF SIGNUPS
Active Traders
4,404
79.6% OF SIGNUPS
Total WC Volume
$18.5M
PEAK $8.6M IN W3
Peak Market Share
40%
OF HL WC ON JUN 26
WC VOLUME GROWTH BY WEEK
Total WC Volume
$18.5M
ACROSS 4 WEEKS
● Outcome $18.5M ● HL WC $112.7M
16.4% of HL WC volume
Peak HL WC Share
40%
ON JUN 26
● Peak daily share ● 16.4% avg
2.4x above campaign average
Weekly WC Volume
World Cup Volume
MARKET SHARE BY WEEK
Week 1
3.5%
Week 2 (Peak)
24.6%
Week 3
20.1%
Week 4
16.0%
0%10%20%30%40%
40% peak daily share on Jun 26
16.4% average share across campaign
4 weeks of sustained 16%+ weekly share
WEEKLY TOTALS
Visits · W1 – W4
CAMPAIGN SUMMARY
| Metric | Total | Avg/Week |
|---|---|---|
| Visitors | 70,571 | 17,643 |
| Signups | 5,530 | 1,383 |
| Depositors | 697 | 174 |
| Active Traders | 4,404 | 1,101 |
| WC Volume | $18.5M | $4.6M |
| Peak HL Share | 40% | 16.4% |
| Vol / Trader | $4,204 |
Campaign totals Jun 10 - Jul 7. Volume vs Hyperliquid WC markets.
CONVERSIONS BY SOURCE
| Channel | Visitors ▼ | Signups ▼ | Traders ▼ |
|---|
Campaign totals from Channel Summary sheet. Updated through Jul 7.
Post-sign-in events (deposit, trade) largely unattributed due to losing tracking parameters in the sign-in process.
WEEKLY BREAKDOWN
ACQUISITION FUNNEL · 4 WEEKS
| Week | Visitors | Mktg Clicks | Signups | Depositors | Traders | WC Vol. |
|---|---|---|---|---|---|---|
| Week 1(Jun 10-16) | 18,079 | 10,672 | 1,660 | 169 | 1,137 | $810K |
| Week 2(Jun 17-23) | 9,665 | 8,036 | 1,922 | 209 | 1,192 | $4.6M |
| Week 3(Jun 24-30) | 17,798 | 7,326 | 1,013 | 168 | 1,112 | $8.6M |
| Week 4(Jul 1-7) | 25,029 | 11,087 | 935 | 151 | 1,111 | $4.5M |
| CAMPAIGN | 70,571 | 37,121 | 5,530 | 697 | 4,404 | $18.5M |
RETENTION COHORT ANALYSIS
| Cohort | Size | 7-Day | 14-Day | 30-Day | Status |
|---|---|---|---|---|---|
| May 25(Pre-campaign) | 1,702 | 69.9% | 64.4% | 45.1% | Baseline |
| Jun 1 | 1,756 | 72.6% | 63.7% | - | Strong |
| Jun 8(Campaign launch) | 1,714 | 55.5% | 45.7% | - | Declining |
| Jun 15 | 1,676 | 37.9% | 21.6% | - | Weak |
| Jun 22 | 1,065 | 28.4% | - | - | Weak |
| Jun 29 | 1,423 | pending | - | - | Pending |
| Jul 6(Largest) | 2,229 | too new | - | - | Watch |
69.9% baseline 7-day retention (pre-campaign)
28.4% latest measurable 7-day retention
2,229 traders in Jul 6 cohort (largest, untested)
KEY INSIGHTS
53%
PEAK CONVERSION RATE
Signup-to-trader conversion in early July. Likely reflects full-funnel attribution tracking now capturing conversions lost at sign-in.
$4,096
VOLUME PER TRADER
Week 4 volume per active trader, down from $8,331 in Week 3. Total HL WC volume also fell 34%, suggesting market-wide cooling.
28.4%
RETENTION DECLINE
Latest 7-day trader retention (Jun 22 cohort), down from 70% pre-campaign. Campaign-acquired users trade but do not form habits.
2,229
LARGEST COHORT
Jul 6 cohort week produced the most new traders of the campaign with no new initiatives. Retention data pending.