WEEKLY ROLLUP · WEEK 4
World Cup 2026
Campaign
7 Days
~$48,000 Spend
WC Volume
$4.5M
5.6x from W1
Market Share
16.0%
avg · 31% peak Jul 2
Unique Visitors
25,029
▲ +41% vs W3
Signups
935
▼ -8% vs W3
Depositors
151
▼ -10% vs W3
Active Traders
1,111
flat vs W3
TRADING VOLUME VS HYPERLIQUID
World Cup Markets
16.0%
OF HL WC
● Outcome $4.5M ● HL WC $28.4M
▲ +12.5pp vs W1 (3.5%)
Volume per Trader
$4,096
PER ACTIVE TRADER
● 1,111 traders ● $4.5M total WC
▲ 5.6x WC vol vs W1
Daily Outcome WC Volume
Total
World Cup
MARKET SHARE TRAJECTORY
Jul 1
25.0%
Jul 2 (Peak)
31.4%
Jul 3
12.4%
Jul 4
16.0%
Jul 5
9.6%
Jul 6
10.0%
Jul 7
11.4%
0%10%20%30%40%
31.4% peak share on Jul 2
16.0% average share for the week
4.6x higher share than W1 avg (3.5%)
DAILY TOTALS
Visits · Jul 1 – 7
WEEK 4 SUMMARY
| Metric | Value | vs W3 |
|---|---|---|
| Visitors | 25,029 | +41% |
| Signups | 935 | -8% |
| Depositors | 151 | -10% |
| Active Traders | 1,111 | 0% |
| WC Volume | $4.5M | -47% |
| HL WC Share | 16.0% | -4.0pp |
| Vol / Trader | $4,096 |
Week-over-week comparisons. Volume and share vs Hyperliquid WC markets.
CONVERSIONS BY SOURCE
| Channel | Visitors | Signups | Traders |
|---|---|---|---|
| Telegram WC Sponsor | 30,115 | 612 | 2 |
| X Organic | 1,616 | 123 | 93 |
| Telegram Ads | 189 | 25 | 0 |
| X Giveaways | 0 | 0 | 0 |
| Telegram Organic | 750 | 18 | 1 |
| Discord Organic | 133 | 9 | 17 |
| CoConnect (Alphabot) | 708 | 110 | 10 |
| Substack | 196 | 14 | 74 |
| HL S2 Analyzer | 18 | 0 | 1 |
| Shortmob | 498 | 15 | 0 |
| Unattributed | 34,976 | 4,601 | 4,206 |
| Total | 69,199 | 5,527 | 4,404 |
Campaign totals from Channel Summary sheet. Updated through Jul 7.
Post-sign-in events (deposit, trade) largely unattributed due to losing tracking parameters in the sign-in process.
DAILY BREAKDOWN
ACQUISITION FUNNEL · WEEK 4
| Date | Visitors | Signups | Depositors | Traders | Est. WC Vol. |
|---|---|---|---|---|---|
| Jul 1Tue | 3,009 | 121 | 18 | 171 | $950K |
| Jul 2Wed | 2,751 | 146 | 26 | 161 | $1.0M |
| Jul 3Thu | 4,043 | 158 | 31 | 175 | $483K |
| Jul 4Fri | 2,676 | 132 | 28 | 155 | $757K |
| Jul 5Sat | 2,551 | 112 | 16 | 134 | $302K |
| Jul 6Sun | 5,195 | 135 | 9 | 153 | $404K |
| Jul 7Mon | 4,804 | 131 | 23 | 162 | $633K |
| WEEK 4 | 25,029 | 935 | 151 | 1,111 | $4.5M |